Our vision is for YouGov data to be a valued public resource used by hundreds of millions of people on a daily basis.

YouGov is an international research data and analytics group headquartered in London.

Our data-led offering supports a wide spectrum of marketing activitie,s with a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognisable brands.

Our suite of data solutions includes YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and YouGov Custom Research.

With a proprietary panel of over 7 million people globally and operations in the UK, North America, Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

YouGov data is regularly referenced by the press worldwide and we are the most quoted market research source in the UK.


Our mission, vision and values

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

Our vision is for YouGov data to be a valued public resource used by hundreds of millions of people on a daily basis, enabling intelligent decision-making and informed conversations.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

The best data

Our core offering of opinion data is derived from our highly engaged proprietary global panel. Each day the YouGov Global Panel, spanning more than 40 markets, provides us with thousands of data points on consumer attitudes, opinions and behaviour. We capture these streams of data in the YouGov Cube, our unique connected-data library that holds over 10 years of historic single-source data.

As the pioneer of online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multilevel Regression with Post-stratification (MRP) for accurate predictions at a granular level.

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The best tools

We maximise the value of our connected data through the application of leading-edge analytics technology and strong research expertise. Our integrated suite of products, services and tools operates as a systematic platform serving YouGov data and intelligence for all stages of the marketing workflow.

Our ground-breaking syndicated data products include the daily brand perception tracker, YouGov BrandIndex, and the media planning and segmentation tool, YouGov Profiles. Our market-leading YouGov Omnibus service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. Our Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet clients' specific requirements.

YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining super-fast processing with drag-and-drop simplicity.

For information on our products and services, see yougov.com.


The best data,

the best tools.