About _ Strategy 1

The best data, the best tools

Since the early 2000’s - when YouGov pioneered the use of the internet to conduct market research - our business model has been built on the principle that internet-based research is more accurate than traditional research methods.

During the past two decades, we have focused on developing our smarter alternatives to traditional market research by improving the connectedness and interoperability of our products and services, aligning them in a single connected system to support all stages of the marketing workflow.

Our proprietary panel of over 7 million YouGov panellists are highly engaged within a GDPR-permissioned environment, and have granted (and frequently updated) permissions for the use of their personal data by third parties. This environment is supported by our secure ISO 27001 certificated operations.

About _ Strategy 2

Our ambition for growth is undiminished

YouGov supports global brands and media agency clients and has continually expanded into new markets and sectors worldwide. We have invested in our global shared services centres for data operations to establish 24/7 capabilities, reduce spend and enhance our scalability.

Our ambition is to have the world’s largest and most engaged research panel and be the leading supplier of proprietary panel data, used by every public-facing organisation and by hundreds of millions of people as a public daily resource.

We continue to invest in proprietary technology and geographic expansion to support the consolidation of our products, services and tools into a systematic platform serving YouGov data and intelligence to our global client-base.

Simply put, the strategy for our current five-year plan is the best data the best tools.

Company Factsheet

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