Modern Slavery Act Statement

This statement, made pursuant to section 54(1) of the Modern Slavery Act 2015, sets out the approach taken by YouGov plc to understand whether slavery, servitude, forced labour and/or human trafficking (together “Modern Slavery”) exits in our supply chain, and the actions undertaken to eliminate it, during the financial year ended 31 July 2018.

YouGov is a global provider of market research and data analytics services. The YouGov Group has over 800 employees worldwide across 22 countries and is headquartered in the UK. Our supply chain consists of global suppliers of data, research services and consultancy, computer software and equipment, office supplies, and our panel of over 6 million registered members.

YouGov’s Board is committed to delivering high standards of corporate governance and a key element of this is managing the Group in a socially responsible and ethical way. The Group aims to employ the highest ethical and professional standards and always to comply with all local laws and regulations applicable to our business; it follows that YouGov is absolutely committed to preventing Modern Slavery in its corporate activities and its supply chain. This commitment is emphasised in our employee training programmes and company policies, which promote ethical behaviours. YouGov expects the same high standards which we set for ourselves from those parties with whom we engage, such as our suppliers and customers.

Due to the nature of our business and our approach to governance, we assess that we have a low risk of Modern Slavery in our business and supply chain. However, we aim to review the effectiveness of our policies and procedures, to ensure they remain fit-for-purpose. We do not have key performance indicators in relation to combatting Modern Slavery, as any instance would be a breach of law, our supplier standards and/or our company policies.

This statement is approved by the Board and signed on its behalf by:

Stephan Shakespeare

CEO, YouGov plc

14 November 2018